REPORTING & ANALYSIS · ORIGINAL EXERCISE
The conversion lens
Calculate total customers divided by total visits for all five channels. Return a decimal.
This quest practices Weighted conversion using a fictional business dataset. Read the sheet below, then enter the interactive quest to write and check your formula.
| Channel | Visits | Trials | Customers | Spend |
|---|---|---|---|---|
| Search | 1800 | 180 | 36 | 540 |
| Social | 2400 | 120 | 12 | 600 |
| Referral | 800 | 120 | 30 | 150 |
| 1100 | 165 | 33 | 220 | |
| Direct | 950 | 95 | 19 | 0 |
Hints to get you started
- Use totals rather than averaging individual rates.
- Customers are in D; visits are in B.
- Divide SUM(D2:D6) by SUM(B2:B6).
Show the worked solution
=SUM(D2:D6)/SUM(B2:B6)The ratio of totals weights each channel by its traffic volume.
Make the skill stick
After solving the task, explain what each reference does and why the formula answers the business question. Try the workbook download inside the quest to practice in your own spreadsheet app.
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